Arsalan is responsible for leading Marketing Communications for Cambridge in Pakistan, with 15 years of experience working in the communications, strategy and marketing functions in the advertising, development, financial and education services sectors, he has worked on conceptualising marketing publications for youth, driving content for marketing/advocacy campaigns in the development/healthcare segment and working on student advocacy campaigns for education. He has a keen interest in digital strategy and the use of digital content in creating impactful communications.
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